HR, Brand Identity
First Reference, Canada's most trusted compliance software for quick and easy HR, came to us looking to evolve their legacy brand identity as they adapt to a quickly changing employment landscape. We worked with their leadership to craft an updated logo and design system that could grow as they do.
The previous First Reference held significance and had some equity in the market. We used the rectangular shapes in the logo to create the segments of the updated symbol. It's always great to tell a simple story that may not be obvious to everyone but still holds significance.
We believe great design comes from great relationships. Whether you're a founder looking to develop an identity for your brand or you're an agency owner or creative director looking to free up your team, we take the time to truly understand your vision, becoming not just a design partner, but a friend.