HR, Brand Identity
First Reference, Canada's most trusted compliance software for quick and easy HR, came to us looking to evolve their legacy brand identity as they adapt to a quickly changing employment landscape. We worked with their leadership to craft an updated logo and design system that could grow as they do.
The previous First Reference held significance and had some equity in the market. We used the rectangular shapes in the logo to create the segments of the updated symbol. It's always great to tell a simple story that may not be obvious to everyone but still holds significance.
A simple brand identity that gives any brand the essential tools to launch or refresh with clarity and confidence.
Kickoff to finished brand in 2 weeks.